3 Reasons Why LinkedIn Is Vital For Small Businesses

Although at one point LinkedIn was a minor force in the world of business, it has now become a core pillar of the industry, with over 640 million people currently using this social media platform. There is a wide variety in the type of people that use LinkedIn, but one of the biggest groups is SMEs.

These companies often use LinkedIn as one of their main sources of client or customer outreach, among other things. There are countless reasons why small businesses should be actively using LinkedIn but here are the biggest three.


Locate New Talent
Employees are the heart and soul of a company, which is why it is important that they are passionate about and qualified for the jobs that they are doing. Unfortunately, many small businesses are struggling to find people who meet these criteria with 16 percent of small businesses saying that finding qualified employees is their biggest challenge. Thankfully, LinkedIn provides a fairly efficient solution to this problem.

In addition to having millions of small businesses looking to bring on new talent, LinkedIn also has millions of people who come from a variety of educational and work backgrounds and are looking to transition into a new job. Small businesses can use their LinkedIn accounts to search for various keywords, past employers, and levels of experience, among other things. They will then be presented with a long list of candidates who match up with the criteria that they searched for. Therefore, finding new talent becomes easier than ever before.


Make New Professional Connections
In a lot of industries, who you know is almost as important as the rest of your qualities. Therefore, it benefits small businesses to make professional relationships with as many people as possible. Unfortunately, trying to accomplish this often requires dedicating dozens or even hundreds of hours to activities like meet and greets, job fairs, charity events, and more.

A much more time-efficient way of achieving the same level of results is sending connection requests to various LinkedIn users. This allows you the opportunity to meet not only other industry leaders but the previously mentioned potential employee candidates as well. The best part is that it can all be done within a single day if a professional service is used.
Get Insights Into Competitors
One of the biggest challenges of operating a small business is trying to always stay one step ahead of the competition. LinkedIn users get a huge advantage when it comes to this thanks to the social media platform allowing you to effortlessly get a glimpse into your competitor’s online activity.


Get Insights Into Competitors
One of the biggest challenges of operating a small business is trying to always stay one step ahead of the competition. LinkedIn users get a huge advantage when it comes to this thanks to the social media platform allowing you to effortlessly get a glimpse into your competitor’s online activity.

By signing in and visiting their LinkedIn account, you can get some insight into who they have been connecting with, what they have been posting, who they have been recommending, and much more. This information can often give you just enough of an edge to beat out any competition that you may have.

Continuing to ignore these major benefits is only going to result in your small business slipping further and further behind. Contact our team of professionals today to get your LinkedIn account started on the right foot.

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