Joe Wood – WiseUp


Introduce your business and what you do there.

I’m the CEO & co-founder of WiseUp, a new online mentoring platform for both careers and business. Our platform features mentors who create profiles, list their experience, and offer bespoke advice to those who need it.


What challenge were you trying to address with Inonda Marketing?

We’re a startup, so we’re in the early days of building our users. One of our biggest challenges is approaching quality career and business mentors.


What was the scope of their involvement?

We approached Inonda to take our brief of the types of professionals and entrepreneurs we wanted our site and find and reach out to people who fit the profile. They work on a daily basis to find leads and direct them towards me to explain our value proposition and get them signed up.

Early on, we worked together to craft the content that we send to leads. They sent over a first draft, and I worked with them closely to tweak and perfect it.

What is the team composition?

We have three points of contact. We’ve worked with the founder, one of their marketing directors, and an account manager.

How did you come to work with Inonda Marketing?

We gave a presentation for our business to one of their marketing directors who was working somewhere else at the time. When he moved over to Inonda, we carried on our relationship. We chose them because they seemed to have that extra quality — they understood our business model very well.


What evidence can you share that demonstrates the impact of the engagement? 

We’ve had really good results so far. In March, we had 43 mentors on the platform. Since Inonda has started reaching out to leads for us, we’ve grown by 90 mentors to a total of 133 present day. Also, their services have freed up a lot of my time to actually run the business. 

How did Inonda Marketing perform from a project management standpoint?

The team is very agile and willing to bespoke their service to our needs. They introduced some new ways of doing things, which was great, and they’ve also been willing to change things at a short notice to keep up with the agility of our business.