Linkedin is here and It’s here to Stay… Brief introduction to all you need to know

Long gone are the days of cold calling with just a number and no details of who to speak to. Linguistically wrestling with receptions to try and find the information you need. We have access to a bigger database than the biggest companies in the world had just a mere 15 years ago.

Why Linkedin is important?

It is the largest B2B networking platform worldwide. Giving you access to almost 600 million professionals globally. 80% of B2B leads are generated on this platform. If you work in or own a B2B company, you should be on Linkedin…no ifs… no buts.

Who is Linkedin good for?

It is good for anyone with a B2B business that wants to find more ways to drive growth and generate leads. Linkedin is also an essential tool for boosting brand awareness and sharing your portolio. If you want to become a thought leader in your industry, Linkedin will be an important tool.

What is the best strategy for Linkedin?
This depends on your company and industry and what your goals are.  

Understanding your business for online promotion.
* Clear description of your company
* Target Audience/Target Personas
* Competitors
* Goals online

To sum up, this social network for the working and business world with close to 600 million users globally can be your next leads generator. Take the most of this moment and make sure that you have this social media covered.