Quick Start Guide: Creating an Executive Community On Linkedin

This guide has been put together with the hopes of being an informative quick start guide on how to start using Linkedin to grow your business!

We also wanted to bring a smile to your face too... (we like to have our cake and eat it!)

So we have injected some humour in the way of The Office memes (if you have not watched the series you might have some free time to spare) to get you through this guide that we hope you enjoy 🙂

Quick note: If you would like a free extended version of this guide sent directly to your email click below


- Linkedin is here and it’s here to stay
- Stand Out with a Client Facing Profile
- Make Your Company Official
- Linkedin has a search
- Messaging 
- Additional Ways to Create Value from Linkedin
- FREE Extended Version of Guide

Linkedin is here and It’s here to Stay

Long gone are the days of cold calling with just a number and no details of who to speak to.

Linguistically wrestling with receptions to try and find the information you need.

We now have access to a bigger database than the biggest companies in the world had just
a mere 15 years ago!

Why Linkedin is important?

It is the largest b2b networking platform worldwide. Giving you access to professionals
globally. If you work in or own a b2b company, you should be on Linkedin...no ifs... no buts.

Who is Linkedin good for?

It is good for anyone with a b2b business that wants to find more ways to drive growth and
generate leads. If you want to become a thought leader in your industry, Linkedin will be an
important tool. Brand awareness.

What is the best strategy for Linkedin?

This depends on your company and industry and what your goals are.

Understanding your business for online promotion.

* Clear description of your company
* Target Audience/Target Personas
* Competitors
* Goals online

We have a questionnaire we have put together that can help you with this: Click Here

Profile Focus

Profile Picture - This should be a professional image of yourself, preferably of the top
half of your body, shoulders and face. Smartly dressed with a clear photo image will help
increase the chances of you being taken seriously.

Banner - This appear behind your profile picture and is a great opportunity for branding.
Including your company logo and tagline, potentially the key benefits and contact details.
This can be done quite easily on canva.com as they are free to use, already have templates,
and the correct dimensions to get you started.

Headline - This is what people will see next to your name, so make sure it stands out and
answers how you help people. This will give a clear message to those you connect with as to
what you can provide them.

Summary - Many profiles on Linkedin use this space similar to an introduction piece on a
CV. This will not help new prospects understand why you will benefit them. Instead use a
client facing approach, where you speak directly to your target persona. This will include
speaking about the benefits your clients have when using your product of service. Including
contact details at the bottom will help with this also.

The 3 Most Important Questions you want to Answer

Answering these 3 questions will help provide you with a message that can be used all throughout your marketing (and included in your profile summary) to introduce yourself and your company:

- What is the main problem you solve for your prospect?
- How do you solve this problem?
- What are the benefits of this problem being solve?

You will see how we use this at the end of the guide.

Company Page

Setting up a company page if you are a business owner is important as it gives you a place
to share information, company detaols and expand your social media awareness.
If you are taking time or spending money in producing content this is a great way to increase
the relevant views making it more valuable. People who connect with you will not doubt
check out more information about you if there is interest.

How to Set Up a Company Page: Click Here

Connecting on Linkedin

Now you have the people you want to make connections with you may be thinking, what is the best way to reach out?

This really translates into should you use a personal connection message or not.

This depends a lot of your strategy and method of approach. If your business requires a more targeted approach to individuals who get contacted regularly. Having a connection message will help you stand out to them and explain why they should connect with you. On the other hand if you are in a volume based business it may be best to not include a connection message.

Personally we have found that including a connection message doesn't always have positive effects. So depending on which you feel most comfortable with make sure you track to see who connects with you and who doesn't.

Messaging on Linkedin

Once you are connected.

This is great news! You have connected with a relevant member of your target audience so from now on you know they will be able to see your profile updates, whether that be status updates, new articles, and any new movements made by yourself in the industry.

However this is not enough for most people. As just connecting with someone does not leave much of an impression so unless you have content that is something to shout about, your best move is to contact them through a direct message.

This is an individual message that gets sent by you to the person of choice who will receive in their inbox, similar to email or messaging.

“Simplicity is the greatest sophistication.” ~ Leonardo da Vinci

Fortune is in Follow up

Once people start responding to your message it is important to not take your foot off the gas. This is just the first part of the sales process so depending on your product you will want to book a meeting, jump on a call, or send an email. You have identified interest it is now up to you to follow up and bring the client to a point where they are ready to buy. 99% of the time the sale will not be closed by a linkedin message alone, so keep this in mind when interest does start to come through.

Here is a meeting booking software we recommend: www.calendly.com
Here is a video conferencing software we recommend: www.zoom.us

Additional Ways to Create Value from Linkedin
● Joining Groups
● Starting a group
● Following a hashtag
● Using hashtags in your post
● Get involved in conversations
● Linkedin Advertising

Let us help you unleash the power of Linkedin!

Most companies either spend too little or nothing at all online, so they miss out on one of the most important ways to increase revenue and scale their business. We help solve this problem by offering a fully managed performance based model that allows people to benefit from online.

Inonda has specialised software to implement successful automated campaigns for your business across Linked-In. We guarantee to build you strategically targeted audiences which result in warn incoming enquiries and new clients for your business. See what our current partners say about us below. 

Do you want us to help you execute a professional reach out strategy immediately?

What People Say About Us

Karl Davies
Partner & Chief Business
Development Officer
St James Place

We were introduced to Inonda by referral, with an aim to try and solve a problem we had – generating
leads via means other than telephone calls.

Inonda has been very adaptable to our needs and have already started to generate revenue for the firm through the appointments they
have made.

The experience thus far has been very slick and we hope to continue our fruitful relationship for a
long time.

I wouldn’t hesitate to recommend Inonda to anyone looking to generate sales appointments for their business.

Rosalie Nicholson
Marketing Manager

We approached Inonda because we needed support with building a social media presence in the UK and also with B2B lead generation.

Inonda helped us with the latter by managing Linkedin/Sales Navigator profiling and messaging prospects which generated a lot of interest.  The social media side of things went very well too.

All in all they had some great ideas, were passionate and great at implementing everything we discussed in an efficient systematic way.  It was a pleasure to work with them and I would wholeheartedly recommend Inonda to anyone who needs help with inbound marketing, lead generation, automation and social media.

Kit James

I first met Inonda though a referral on Linkedin and to be honest was a little sceptical about the service that he offered.

However, after a few conversations I decided to give it a go and am so glad that I did. Put simply I wanted to widen my contacts base so that I could grow my business to the next level without just relying on my existing connections .

The team were very clear in not over promising but, as a result of working with them for the last few months, I have seen my business grow steadily and have had an excellent return on my investment. I have absolutely no hesitation in recommending the Inonda approach.

Moving forward Inonda will be a central plank of my marketing strategy.


0207 100 6957