The social network for the working and business world with close to 600 million users globally says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest. Inonda has gathered for you information how you can leverage the momentum and get into the video livestreaming game.
Unlike other social media, LinkedIn offers a safe and professional space for your brand. The same applies for your videos. We have listed for you the hottest tips where it can come in handy.
1. Quarterly announcements and earnings calls.
With companies like T-Mobile live streaming earnings calls, some communicators may be looking for similar ways to engage stakeholders in a more newsworthy format than a standard conference call. While your C-suite might raise eyebrows at holding an Instagram Live to announce Q2 earnings, why not stream your results on the platform where a critical mass of users go for their business news? Investors and clients are more likely to engage with a financial announcement made on their home turf.
2. Remote events.
Unlike Facebook Live, which can require complex workarounds to incorporate third-party live streaming services, LinkedIn is bringing in third-party vendors from the get-go. This is a net win for brands that are less comfortable using raw and grainy live video in their communications. Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive have signed on to lend services. The result promises more polished and pre-recorded “live” video, according to TechCrunch. This would be a perfect use case for holding conferences remotely, charging attendees for the premium experience and allowing them to type in questions for panellists and keynoters.
3. Better behind-the-scenes video.
LinkedIn is growing in popularity as an employee engagement platform. Companies already use LinkedIn’s existing video features to aid in recruitment and showcase office culture. With live video, tech companies can target potential software engineers with live, employee-led hackathons. Non-profits can document and champion their volunteers’ efforts as they offer services within their local communities. While brands already have done such activities on other live platforms, it will be interesting to see how LinkedIn’s audience of professionals reacts to company-related live video content. Let’s face it: As much as your Aunt Martha loves commenting on your company Facebook videos, she’s probably not your target audience in the long run.
Live video offers something traditional video can’t – the opportunity to connect with your audience in real-time, where they can ask questions, and provide feedback directly to the video host.
It can often simulate a real in-person experience, which is why users will often choose to watch live videos for longer than traditional, recorded video.
In fact, Vimeo reported that viewers spend 8x longer watching live videos than on demand. In a space where brands are competing for attention, this can be a huge differentiator.
In addition to the real-time interactions live videos create, it also provides a sense of authenticity to your videos and the people in them. This can be great for recruitment purposes, and for videos, you hope to inspire a discussion.
With the aid of the outside broadcasting companies helping creators make high-quality, engaging content, all signs point to this being a successful launch for LinkedIn.
It will be interesting to see how this feature is used to help members connect with thought leaders, create more immersive conference experiences, and however else users decide to embrace LinkedIn Live.
Currently, LinkedIn Live is in beta, only available to a select few members that were invited to test out the feature. However, in the next few weeks, it LinkedIn will be extending the beta to more users, allowing interested parties to fill out an application form for consideration to be included in the beta testing process.
A formal rollout date is unknown, but we’ll likely see new developments be released as they receive feedback.
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